01 Feb 2021: Industry Leaders’ Predictions for Home Entertainment [MPN]
By Thomas K. Arnold
February 1, 2021 | After a year in which COVID-19 upended Hollywood, 2021 looms as one big question mark for home entertainment executives.
The pandemic accelerated the growth of streaming and made premium video-on-demand (PVOD) an economic and logistic necessity due to the closure of movie theaters. And despite the lack of fresh theatrical product, the transactional end of the home entertainment business flourished.
In 2020, films that would have been major theatrical releases — including Disney’s live-action Mulan, Universal/DreamWorks Animation’s Trolls World Tour and Warner Bros. Scoob! — hit PVOD first before moving on to other windows. Studios made the most of captive home audiences by seamlessly transitioning from PVOD to TVOD, and at the same time dug into their vaults and came up with creative ways to market catalog titles.
“COVID didn’t introduce new trends to entertainment, but it did accelerate what was already happening,” observes Jim Wuthrich, president of Warner Bros. Home Entertainment.
Read more on Media Play News.