37 Days: That’s the Average Window for Wide Releases in 2023, but It’s Not the New Normal [Indie Wire]

37 Days: That’s the Average Window for Wide Releases in 2023, but It’s Not the New Normal [Indie Wire]

BY TOM BRUEGGEMANN

February 25, 2024 | Christopher Nolan’s deal with Universal for “Oppenheimer” included this: The studio, a leader in early release of films to home platforms, would need to make a very big exception.

At 122 days, “Oppenheimer” had the longest theatrical window of 2023. Compared to the year’s 84 other wide releases, it was more than triple the industry average of 37 days. Universal’s second-longest window belonged to “The Super Mario Bros. Movie,” which was a bigger hit than Nolan’s film but lost theatrical exclusivity after 41 days.

Studios aren’t interested in specifics around theatrical windows — or, in offering PVOD data beyond top 10 lists that offer neither financial context nor independent verification. This is our attempt to provide a full-year view of theatrical windows, after prior surveys revealed a 30-day average for the first four months of 2023 and 40 days for early summer.

Read more on Indie Wire.

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The Long ‘Oppenheimer’ Theatrical Window — and Its Tiny Added Gross — Makes the Case for Earlier Home Releases [Indie Wire]