ACDA
ACDA | Innovators in Content Delivery and Consumer Experience
As a working community within DEG, the Advanced Content Delivery Alliance is committed to using current innovations in technology to improve content delivery and enable better consumer experience.
ACDA seeks to create opportunities for the industry to collaboratively explore ways to improve its content delivery infrastructure, in service of workflow efficiencies, cost savings and ultimately, better quality content and consumer experience, at a time when the global volume of content created is growing rapidly.
The ACDA has established Committees to set objectives and agendas
in the following areas:
Localization Committee
The Committee works on best practices to provide consumers with high-quality entertainment in their native language and cultural context and add value to key elements of the localization strategy, beginning with a standard definition of quality. The committee meets monthly.
Andrea Riehle, Co-Chair
Senior Director, Localization
NBCUniversal
Silviu Epure, Co-Chair
SVP, Content Globalization
Blu Digital Group
Current subcommittees are: Localization Workflow| Sign Language for Localization | Verticals Subbing & Dubbing | LMT
Localization Resources
Non-Binary Pronoun & Conjugation Reference Guide
The Reference Guide is a living document. Please email Bekah@degonline.org if you have any updates.
Introduction to Generative AI and Synthetic Media in Film and TV Localization
Security & Efficiency Committee
The Committee seeks to address obstructions within workflows due to the narrowing of windows, additional post work required for the home entertainment window, security challenges, and the threat landscape brought on by pirates. The committee meets only a few times a year as the work is being done within the subcommittees.
Craig Seidel, Co-Chair
Consultant, Pixelogic
Jude Fitzmorris, Co-Chair
Head of Product, Digital Supply Chain & AI
Prime Video
Current subcommittees are: API Subcommittee/Security | Automation Catalog Normalization and Monetization| MDDF Spec Review | DSCA – EPG Working Group | DSCA Sports Taxonomy Working Group
Security and Efficiency Resources
The 2030 Vision Subcommittee produced its first white paper. Download it below.
CATALOG RESTORATION RESOURCES
Accessibility Committee
The Accessibility Steering Committee will be comprised of content creators, distributors, and streaming platforms to address accessibility standards and best practices.
Janet Ritz, Chair
VP, Accessibility Governance & Compliance
Head of Accessibility Center of Excellence (ACoE) Warner Bros. Discovery
Current subcommittees are: Content Accessibility | Digital Accessibility
Accessibility Resources
Join DEG’s ACDA
DEG Charter members are invited to join the Steering Committee.
The ACDA Steering Committee sets the agenda for the subcommittees, with topics covering cloud edge computing, 5G, content licensing, tech/ops, international expansion/localization, and security and piracy. (See roster of companies represented on the steering committee at left.)
ACDA Board Representative
Tony Huidor
President, Technology & Chief Product Officer
Cineverse
ACDA Formed at a Time of Industry Transition
A factor in the formation of ACDA was an internal analysis that showed the largest percentage of DEG members were not content owners or platforms, DEG’s traditional base, but technology enablers, making up 38% of member companies at the time. DEG saw an opening to provide its brand of customized member care to these companies who were gravitating to DEG to make connections in the larger community at a time of industry growth and transition.
DEG Regular and Associate level members are invited to participate on the Subcommittees and are encouraged to submit ideas for issues to be addressed.
For more information, please email Bekah Sturm (Bekah@degonline.org).