A factor in the formation of ACDA was an internal analysis that showed the largest percentage of DEG members were not content owners or platforms, DEG’s traditional base, but technology enablers, making up 38% of member companies at the time. DEG saw an opening to provide its brand of customized member care to these companies who were gravitating to DEG to make connections in the larger community at a time of industry growth and transition.
The Committee works on best practices to provide consumers with high-quality entertainment in their native language and cultural context and add value to key elements of the localization strategy, beginning with a standard definition of quality.
The Committee seeks to address obstructions within workflows due to the narrowing of windows, additional post work required for the home entertainment window, security challenges, and the threat landscape brought on by pirates.
DEG Charter members are invited to join the Steering Committee.
The ACDA Steering Committee sets the agenda for the subcommittees, with topics covering cloud edge computing, 5G, content licensing, tech/ops, international expansion/localization, and security and piracy. (See roster of companies represented on the steering committee at left.)
Sr. Director Global Content Servicing & Solutions
Warner Bros. Discovery
DEG Regular and Associate level members are invited to participate on the Subcommittees and are encouraged to submit ideas for issues to be addressed.
For more information, please email Bekah Sturm (Bekah@degonline.org).