09 Jun Perspective | Altman Solon: The Impact of GAMMA Companies on M&E
June 9, 2023 | The largest tech companies have each built strengths in distinct markets – Google in search, Apple in consumer electronics, Microsoft in business software, Meta in social meda, and Amazon in eCommerce. Each has diversified, both in solution types and in business models, and each play in the media and entertainment (M&E) industry – Meta, Google, and Microsoft monetizing attention with search, user-generated video, and social media; Apple and Amazon produce and distribute their own content and Amazon, Apple, and Google sell viewing devices and TV dongles.
As each has a large core business outside of M&E, how does that impact their solution offer? Might any one use M&E as a means to an end (their core), changing the nature of the competitive playing field for media industry participants along the content production, aggregation, distribution, and end-point device consumption spectrum.
In this infographic, we detail the movements each has taken into media and explore what it means to companies whose core business is M&E.