Amazon Advertising Revenue Surges in First Quarter Amid Prime Video Ad Expansion [The Hollywood Reporter]

Amazon Advertising Revenue Surges in First Quarter Amid Prime Video Ad Expansion [The Hollywood Reporter]

BY ALEX WEPRIN

April 30, 2024 | The ads on Prime Video are working.

Amazon‘s advertising business surged in the first quarter, growing by 24 percent year-over-year, benefitting from the decision to turn on ads for Prime Video users back in January (or letting users pay $3 per month to avoid them).

Advertising revenue was $11.8 billion in Q1, compared to $9.5 billion a year earlier.

The bulk of Amazon’s ad business is still in its retail segment, but it has made a big bet on Prime Video, which has scale unmatched by any other streaming video platform except for YouTube. The decision to add ads to Prime Video is also one of the reasons behind Amazon’s decision to join TV’s upfront week this year, selling its video content to brand advertisers.

Read more on The Hollywood Reporter.

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