Amazon Prime Video Unveils Biggest App Upgrade in Nearly a Decade [NextTV]

Amazon Prime Video Unveils Biggest App Upgrade in Nearly a Decade [NextTV]

BY DANIEL FRANKEL

July 18, 2022 | Amazon Prime Video has begun rolling out the biggest overhaul of its app in years, with dramatic improvements in navigation, as well a dynamic modernization of the user experience.

Users will be greeted with a primary navigation menu now vertically oriented and situated on the left side of the page, directing users to six key landing destinations: Home, Store, Find, Live, Free with ads, and My Stuff.

The upgrade is rolling out to major connected TV platforms this summer including Amazon Fire TV and Roku, as well as Android mobile devices. (Apple iOS mobile devices and the web will follow after that.)

Read more on NextTV.

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