13 Jul Americans Age 50 and Up Are Powering Streaming Growth [Wall Street Journal]
BY SARAH KROUSE
July 13, 2022 | The streaming business is maturing. So are the viewers.
Americans age 50 and older are powering the growth of streaming video in the U.S., accounting for the biggest increase in time spent on services such as Netflix, NFLX, Hulu and YouTube, according to data from measurement firm Nielsen.
People 50 and over accounted for 39% of streaming watch time as of May, up from 35% a year earlier, the data show. Overall streaming usage increased across the board, but the growth came disproportionately from older audiences and the share of viewing by every other age group decreased over that period. People ages 50 to 64 claimed a larger share of streaming time than those ages 35 to 49 for the first time, according to Nielsen.
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