19 Apr And Now, a Word From Your Streaming Sponsor… [NY Times]
(ABOVE) Screen with Netflix Logo
By John Koblin and Tiffany Hsu
April 19, 2022 | After announcing financial results for a difficult quarter, in which Netflix lost subscribers for the first time in a decade, CEO Reed Hastings told investors on Tuesday that the company planned to look into a lower-priced tier supported by ads “over the next year or two.” With inflation high and the pandemic-induced surge of subscriptions showing signs of waning, more major media and tech streaming companies are offering viewers a deal: exposure to ads in exchange for lower prices.
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