Apple Courts HBO and Showtime for Service to Challenge Netflix [Bloomberg]

Apple video streaming service could launch in April.

Apple Courts HBO and Showtime for Service to Challenge Netflix [Bloomberg]

By Lucas Shaw, Mark Gurman and Julie Verhage

March 13, 2019 | Apple Inc., after teasing investors for months about its ambitions to become a services company, is getting ready to showcase plans for its Apple streaming service and news products. All it needs now is for Hollywood to sign up.

The company will host A-list celebrities and media executives on March 25 to outline how it will take on competitors like Amazon.com Inc. and Netflix Inc. But before the curtain goes up, Apple needs to complete deals. The company is racing to secure movies and TV shows to offer alongside its own original videos on the Apple streaming service and is offering concessions to get deals done by a Friday deadline, according to people familiar with the matter.

Read more on Bloomberg.

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