Apple plans to give away original content for free to device owners as part of new digital TV strategy [CNBC]

Apple plans to give away original content for free to device owners as part of new digital TV strategy [CNBC]

BY ALEX SHERMAN

October 10, 2018 | Seven years ago, Walter Isaacson wrote that Apple founder Steve Jobs told him he’d “cracked” the code on bringing television into the digital age.

Seven years later, the world is still waiting. But Apple’s not giving up, even if it isn’t revolutionizing the industry.

Apple is preparing a new digital video service that will marry original content and subscription services from legacy media companies, according to people familiar with the matter. Owners of Apple devices, such as the iPhone, iPad and Apple TV will find the still-in-the-works service in the pre-installed “TV” application, said the people, who asked not to be named because the details of the project are private. Read more