13 Oct Apple TV Plus is Being Rebranded to… Apple TV [The Verge]
By Jess Weatherbed
October 13, 2025 | The Apple TV Plus streaming service is being rebranded with a “vibrant new identity,” according to the Cupertino company, and is “now simply Apple TV.”
The announcement was briefly mentioned at the bottom of Apple’s latest press release regarding the December 12th streaming debut of F1 The Movie. At the time of writing, no changes have been made to the current Apple TV Plus branding across Apple’s website or press portal.
The change is likely to cause some confusion, given that the new name is already used by the Apple TV app that allows users to buy or rent movies, and hardware like the Apple TV 4K.
Read more on The Verge