18 Mar Apple’s Big Spending Plan to Challenge Netflix Takes Shape [NY Times]
[Above] Poet Emily Dickinson will be played by actress Hailee Steinfeld in an Apple comedy series.
By John Koblin
March 17, 2019 | Apple has decided to put more emphasis on its services — think Apple Music and Apple Pay — to increase revenues. The strategy will include an expansion of Apple News, which is expected to be highlighted at the showcase, and the star-studded streaming service. Apple’s streaming service has negotiated with the likes of HBO, Starz and Showtime to populate its screens, Bloomberg has reported, but the centerpiece will be original programming.
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