Apple’s Big Spending Plan to Challenge Netflix Takes Shape [NY Times]

Apple’s Big Spending Plan to Challenge Netflix Takes Shape [NY Times]

[Above] Poet Emily Dickinson will be played by actress Hailee Steinfeld in an Apple comedy series.
By John Koblin

March 17, 2019 | Apple has decided to put more emphasis on its services — think Apple Music and Apple Pay — to increase revenues. The strategy will include an expansion of Apple News, which is expected to be highlighted at the showcase, and the star-studded streaming service. Apple’s streaming service has negotiated with the likes of HBO, Starz and Showtime to populate its screens, Bloomberg has reported, but the centerpiece will be original programming.

Read more on NY Times.

Related Articles:
Apple Courts HBO and Showtime for Service to Challenge Netflix [Bloomberg]