07 Jun AT&T Eyes $16- to $17-a-Month Streaming Service in Strategy Shift [WSJ]
By Lillian Rizzo and Joe Flint
June 6, 2019 | AT&T Inc.’s WarnerMedia is discussing plans to package HBO, sister channel Cinemax and its vast Warner Bros. TV and movie library into a streaming service costing between $16 and $17 a month, according to people familiar with the matter, a strategy aimed at keeping the media giant competitive against lower-priced offerings in a crowded field.
The new streaming service, which will debut in “beta” form later this year, essentially includes all of WarnerMedia’s entertainment offerings and will feature its own new, original content. Yet it will cost barely more than the company’s stand-alone HBO Now streaming service, which sells for $14.99 a month.
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