Best Buy Unveils Branding That Was a Year in the Making [AdAge]

Best Buy new logo

Best Buy Unveils Branding That Was a Year in the Making [AdAge]

By Adrianne Pasquarelli

May 9, 2018 | Best Buy is tapping its own 100,000 blue-shirted employees as the stars of its new marketing campaign, a rebranding effort designed to highlight the retailer’s personalized customer service. On Wednesday, the Minneapolis-based electronics chain is rolling out a new website and logo, and will air TV spots later this week.

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