17 Aug Beyond the Buzz: How AI Is Rebuilding the Entertainment Industry [Media Play News]
By TK Arnold
August 17, 2026| Walk the halls of any major media conference and you’ll find one topic that dominates the conversation.
Artificial intelligence.
It surfaces in discussions about content discovery, advertising, programming, localization, customer engagement, metadata, audience measurement, marketing and production. Regardless of whether the conversation begins with FAST channels, subscription streaming, connected television or advertising technology, it almost always circles back to AI.
Until recently, artificial intelligence has been treated as a future technology with an ultimate impact that has remained uncertain. But after six months of presentations, keynotes and “fireside” chats at NATPE Global, the DEG EnTech Summit, the NAB Show, StreamTV Europe, and the StreamTV Show in Denver, along with the advertiser NewFronts and the Upfronts, one conclusion has become increasingly difficult to ignore: AI is no longer coming. It is already reshaping virtually every layer of the entertainment business.
Read more at Media Play News