Car Buyers Want More Screens as In-Vehicle Entertainment Rises [Variety VIP+]

Car Buyers Want More Screens as In-Vehicle Entertainment Rises [Variety VIP+]

BY CAROLINE GIARDINA

June 21, 2024 | Consumers will be spending more time watching video in their cars, opening up more opportunities for content owners and video entertainment services. More than half of respondents in a new connected-car entertainment survey from DTS, an Xperi company, are interested in having screens in both the front and rear cabins of their next car, with interest in both built-in screens and video entertainment services especially notable among buyers of luxury and ultra-luxury vehicles.

Read more on Variety VIP+ ($).

Related Articles:
Streamers Raise Prices But Consumers Don’t Feel They’re Getting a Better Experience [Stream TV Insider]