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While debate swirls around the sequential dating of movies in release windows, I would like to focus for a moment not on the sequence of windows and the creation of new windows, but instead on the current and critical importance of release date decision making within specific windows. [caption id="attachment_952" align="alignright" width="204"] Bob Levin, Screen Engine/ASI[/caption] The choice of a movie's theatrical opening date plays a singularly significant role...

Here we are again, in the heart of Oscar season, when every year theories fly fast and furious about the business impact of being nominated for, and winning, Oscars. It's difficult to find two analysts or executives who would agree on an answer to the awards campaign question, "What is the effect of spending money chasing an Academy Award?" Keep...