D2C News

By Jessica Toonkel and Tom Dotan June 14, 2019 | As companies like WarnerMedia and Apple prepare to market new video services to consumers, they are racing to develop hit shows. But as vital as good programming is, figuring out how to sign up and keep subscribers is just as important. To do so, media companies are tapping new types of executives...

By Ben Munson June 12, 2019 | The reaggregation of video services (or Pay TV 3.0) has become a common consumer demand. But it won’t be easy to bring everyone back under one roof. Dwayne Benefield, head of PlayStation Vue, said the challenge will be convincing juggernauts like Netflix to join platforms like Amazon Prime Video Channels, the Roku Channel and Apple TV. And...

By Lillian Rizzo and Joe Flint June 6, 2019 | AT&T Inc.’s  WarnerMedia is discussing plans to package HBO, sister channel Cinemax and its vast Warner Bros. TV and movie library into a streaming service costing between $16 and $17 a month, according to people familiar with the matter, a strategy aimed at keeping the media giant competitive against lower-priced offerings in a...

June 4, 2019 | Investment analysts Craig Moffett and Michael Nathanson of MoffettNathanson examine WarnerMedia’s direct-to-consumer plans in a May 29 report informed by a recent interview they conducted with WarnerMedia CEO John Stankey. The pair size up the competitive situation for WarnerMedia as promising, but not without challenges: AT&T, like Disney, will have to forgo high margin licensing revenue (and...

By Natalie Jarvey May 31, 2019 | With Pluto TV, an ad-supported platform that has attracted 16 million monthly users by mimicking the experience of channel surfing for cord-cutters, Viacom hopes to extract new dollars from old episodes of The Hills and All That. It's just one element of a prolonged turnaround strategy that includes a growing ad-targeting platform, plans for more digital video production...

By Lucas Shaw May 30, 2019 | Hollywood studios say they’re breaking up with Netflix. But the reality isn’t that simple. Two years ago, Walt Disney Co. parted ways with Netflix Inc. in a public declaration of war. The owner of Star Wars, Marvel and Pixar movies would stop licensing films to the world’s most popular paid online TV network. Instead, Disney planned to keep...

By Sahil Patel May 29, 2019 | Driven by Netflix, TV production is a seller’s market right now. It’s leading some legacy TV companies to increasingly make movies and TV shows for their rivals. The key challenge for these companies is in weighing the benefit of short-term revenue gains versus building products that create a long-term direct relationship with customers. Read more...