D2C News

By Beejoli Shah and Jessica Toonkel June 21, 2019 | In a sign of how Hulu’s programming decisions have shifted since Disney took control of the streaming service, Hulu executives have begun telling outside studios that Disney will likely have partial ownership in most shows Hulu buys, according to multiple studio executives and Hollywood agents. In recent weeks, Hulu executives have told outside studios that...

By Todd Spangler June 17, 2019 | IMDb has dumped Freedive as the name for the service it launched in January — rebranding it as “IMDb TV” (somewhat confusingly, as it includes movies as well). Over the next few months, IMDb will add “thousands” of new titles to IMDb TV, which it claims will triple the number of movies and TV shows available to watch...

By Jessica Toonkel and Tom Dotan June 14, 2019 | As companies like WarnerMedia and Apple prepare to market new video services to consumers, they are racing to develop hit shows. But as vital as good programming is, figuring out how to sign up and keep subscribers is just as important. To do so, media companies are tapping new types of executives...

By Ben Munson June 12, 2019 | The reaggregation of video services (or Pay TV 3.0) has become a common consumer demand. But it won’t be easy to bring everyone back under one roof. Dwayne Benefield, head of PlayStation Vue, said the challenge will be convincing juggernauts like Netflix to join platforms like Amazon Prime Video Channels, the Roku Channel and Apple TV. And...

By Lillian Rizzo and Joe Flint June 6, 2019 | AT&T Inc.’s  WarnerMedia is discussing plans to package HBO, sister channel Cinemax and its vast Warner Bros. TV and movie library into a streaming service costing between $16 and $17 a month, according to people familiar with the matter, a strategy aimed at keeping the media giant competitive against lower-priced offerings in a...

June 4, 2019 | Investment analysts Craig Moffett and Michael Nathanson of MoffettNathanson examine WarnerMedia’s direct-to-consumer plans in a May 29 report informed by a recent interview they conducted with WarnerMedia CEO John Stankey. The pair size up the competitive situation for WarnerMedia as promising, but not without challenges: AT&T, like Disney, will have to forgo high margin licensing revenue (and...

By Natalie Jarvey May 31, 2019 | With Pluto TV, an ad-supported platform that has attracted 16 million monthly users by mimicking the experience of channel surfing for cord-cutters, Viacom hopes to extract new dollars from old episodes of The Hills and All That. It's just one element of a prolonged turnaround strategy that includes a growing ad-targeting platform, plans for more digital video production...