Latest News

By Ben Munson February 13, 2020 | Netflix is cozying up closer to Samsung through newly announced deals for content exclusives and deeper device integration. According to TechCrunch, the new deals were announced this week at Samsung’s Unpacked event. Samsung device users will be able to use Bixby, Samsung’s voice assistant, to launch the Netflix app. Netflix will also generate recommendations for...

By Erik Gruenwedel February 11, 2020 |  Redbox has begun testing an ad-supported live TV service to select users, with plans to roll out the platform nationwide. The national kiosk disc rental chain in 2017 launched a digital rental and sellthough platform. The new ad-supported service is aimed at complementing the company’s digital and packaged-media strategies. Read more on Media Play News. Related Articles: Redbox...

By Todd Spangler February 10, 2020 |After Bong Joon Ho’s “Parasite” made history at the Oscars on Sunday night, picking up four trophies including best picture, the film has risen to the top of Apple’s iTunes and Amazon’s sales charts. On Monday morning, the Blu-ray edition of “Parasite” stood as the overall No. 1 best-seller on Amazon’s ranking of movies and TV shows,...

By Kelsey Sutton February  4, 2020 | Marketers say it's a 'mistake' for the streaming service not to consider an ad-supported tier.  Even minimal targeting offerings would be appealing, buyers say. Read more on Adweek. Related Articles: Netflix Must Add Ads or Lose Millions of Users, Needham Says [Bloomberg]...

TDG’s Michael Greeson on toggling, rebundling and what comes next This perspective appears in the 2020 edition of the DEG Q Member Magazine January 31, 2020 | Michael Greeson is President and Co-Founder of The Diffusion Group, the highly regarded media research firm whose work explores the intersection between consumer technology and media behavior.  Just after the launches of Disney+ and AppleTV+,...

By Julia Alexander January 31, 2020 | Randy Freer is stepping down from his role as Hulu CEO as Disney moves to consolidate its direct-to-consumer business under its own executives. Part of the decision to roll Hulu’s business operations into Disney’s direct-to-consumer division is to help “rapidly grow our presence outside the US,” according to a company press release. Read more on...

By Rani Molla January 27, 2020 | There’s a lot less stuff on Netflix these days — and that’s not necessarily a bad thing. New data shows that Netflix’s library is way smaller than it used to be, but the streaming service’s latest successes with original content suggest that its years-old strategy to move away from licensing content could finally be...

By Patrick Coffee January 23, 2020 | AT&T has made no secret of its desire to lead the increasingly fractured media landscape through its newly acquired WarnerMedia entertainment properties and Xandr adtech division. Business Insider obtained a strategy deck that WarnerMedia execs presented to ad agencies late last summer. It shows how much the strategy will focus on its streaming service HBO Max,...

By Elaine Low January 21, 2020 | You’d think that the steady drumbeat of streaming services being launched might dull the senses, but Wall Street is rather eager to embrace Peacock. NBCUniversal’s new over-the-top entertainment platform sent shares of corporate parent Comcast to an all-time high after its unveiling at the company’s Jan. 16 investor day. The service brought to you by one...