TDG’s Michael Greeson on toggling, rebundling and what comes next This perspective appears in the 2020 edition of the DEG Q Member Magazine January 31, 2020 | Michael Greeson is President and Co-Founder of The Diffusion Group, the highly regarded media research firm whose work explores the intersection between consumer technology and media behavior. Just after the launches of Disney+ and AppleTV+,...
By Alex Sherman January 26, 2020 | Two major shifts in the past year have made scale — the concept of being as big as possible — more important than ever for media companies. The first is the transition from linear cable TV to streaming services, which are expensive to build out and run and require premium content to stand out. The second...
By Patrick Coffee January 23, 2020 | AT&T has made no secret of its desire to lead the increasingly fractured media landscape through its newly acquired WarnerMedia entertainment properties and Xandr adtech division. Business Insider obtained a strategy deck that WarnerMedia execs presented to ad agencies late last summer. It shows how much the strategy will focus on its streaming service HBO Max,...
By Elaine Low January 21, 2020 | You’d think that the steady drumbeat of streaming services being launched might dull the senses, but Wall Street is rather eager to embrace Peacock. NBCUniversal’s new over-the-top entertainment platform sent shares of corporate parent Comcast to an all-time high after its unveiling at the company’s Jan. 16 investor day. The service brought to you by one...
By Todd Spangler [caption id="attachment_5708" align="alignright" width="300"] Universal's Eddie Cunningham will head the joint venture.[/caption] January 5, 2020 |Universal and Warner Bros. — facing the continued deterioration of physical disc sales — want to pool their DVD distribution businesses under a major new deal. The studios announced that Universal Pictures Home Entertainment and Warner Bros. Home Entertainment entered into a pact to form a new joint venture...
By Nick Statt January 6, 2020 | Sony’s CES 2020 press conference was a brief one, but it did have some interesting news. The company revealed the PlayStation 5 (aka the PS5) logo for the first time and shared some new sales milestones for its existing PS4 platform and its PSVR virtual reality headset. Sony also revealed a first for the Japanese consumer electronics...
By Ben Munson December 23, 2019 | Together, HBO Max and Peacock will shake up the streaming video industry in 2020 by virtue of the massive resources their parent companies (AT&T and Comcast, respectively) have to invest toward their success. Individually, they could have varying impacts on the SVOD and AVOD markets. The goal posts are moved for HBO Max before it...
[Above] Warner Bros.' 'The Big Bang Theory' is an example of a catalog TV title that's popular for digital collection as well as streaming. By Marcy Magiera, DEG Editor November 15, 2019 | A thriving consumer market for digital purchases of TV titles can coexist with the rapidly growing streaming business, according to market data gathered and analyzed by Warner Bros. Home...
by james pearce November 8, 2019| In 10 years, an entire industry can undergo transformation. Look at the impact the iPhone had when it launched just over a decade ago – it upended the technology and telecoms markets, and the media market too, driving the world to a more data-driven, mobile-centric view. For filmmakers, the challenges of the coming decade will include adopting...
By Jon Lafayette November 8, 2019 | Nielsen Holdings said that it plans to split into two separate companies by spinning off its Global Connect business from its media measurement business. The decision comes as the result of a strategic review that was conducted under pressure from large shareholders as the company's stock price declined. Read more on Multichannel News. Related Articles Global OTT Revenue Jumped...