21 Jul Comcast: Consumers Embracing Free Ad-Supported Streaming TV [Media Play News]
BY ERIK GRUENWEDEL
July 21, 2022 | Comcast July 21 released new data that suggests consumer are embracing free ad-supported streaming TV (FAST).
According to the report, FAST penetration among households has more than doubled year-over-year. Today, six out of 10 households who have connected TVs are using FAST services exclusively or in addition to other services — getting a TV-like viewing experience without the costs or logins required for linear TV or paid streaming.
“FAST is a rapidly growing ad-supported medium for consumers to watch and discover premium streaming content in an environment that mimics linear TV,” James Rooke, president of Comcast Advertising, said in a statement. “As advertisers look to efficiently maximize their reach in an increasingly fragmented viewing landscape, FAST services are a valuable complement to traditional TV and other AVOD streaming options as part of a holistic multi-screen media plan.”
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