01 Aug Curated Hubs Increasingly Key for Content Discovery [Stream TV Insider]
BY TOMMY CLIFT
August 1, 2023 | The era of streaming continues on a track of fragmentation, and recent Horowitz Research found consumers are increasingly looking to curated content hubs to sift through the extensive programming options.
Culturally relevant content collections also continue to resonate strongly, according to the report. Horowitz found 80% of Black streamers reported using Black content collections or hubs at least occasionally, 65% of Asian streamers used Asian collections, and 59% of Latinx streamers reported using Latinx hubs. And the use of these hubs is even higher in Asian and Latinx communities that are less acculturated, rising to 77% and 78% respectively — further indicating languages’ influence on using this method of finding content.