DEG’S D2C Alliance Steering Committee Promotes Industry-Standard Terms and Messaging

DEG’S D2C Alliance Steering Committee Promotes Industry-Standard Terms and Messaging

 Alliance further expands community with committees for hardware and device makers, and specialized content providers

LOS ANGELES (February 25, 2021): DEG: The Digital Entertainment Group’s D2C Alliance Steering Committee released today a list of industry terminology endorsed by its members to help standardize communication about the various digital streaming models and services and to align the messaging regarding their features and benefits.

The Alliance-adopted terminology  ̶  which spans linear, transactional and subscription businesses  ̶  is a first step in proactively addressing key issues related to helping these digital businesses realize their full potential.

DEG’s D2C Alliance is focused on identifying the issues pertaining to both SVOD and AVOD services, including (but not limited to) definitions and standards; uniform messaging; activation and adoption; research and data analytics; consumer consumption patterns; improved quality of service; and generating greater overall awareness about the direct-to-consumer experience.

See the full DEG D2CAlliance Industry Terminology Guide here.

To this end, the Alliance also recently activated two new committees: TV & Connected Devices and DTC Targeted Services.

The members of the TV & Connected Devices committee include Amazon, Google, LG Electronics, Microsoft, Samsung, Sony Electronics, TiVo, Verizon and Xfinity. The TV & Connected Devices committee seeks open communication with platforms and services as a way to improve the overall consumer streaming experience.

The DTC Targeted Services committee is comprised of specialized content companies like A+E Networks, AMC Networks, BBC Studios, FilmRise, National Geographic, The Great Courses, PBS Distribution and ScreenHits TV. The goal of the DTC Targeted Services committee is to ensure that the perspective of specialized services is represented in the key industry issues outlined above.

DEG’s D2C Alliance is guided by a group of experienced Steering Committee executives, including Matt Strauss, Chairman Direct-to-Consumer and International at NBCUniversal, as Chair; Ron Lamprecht, Director Corporate Business Development at Amazon Prime, as Vice Chair; and Jonathan Zepp, M&E Global Partnerships, Google Platforms & Ecosystems, and Dan Cohen, President, ViacomCBS Global Distribution Group, as Board Officers. The officers were elected by the full D2C Alliance Steering Committee, which includes representatives from virtually every major direct-to-consumer provider.

“Establishing accepted industry terminology is an important early step in both industry relations and consumer outreach,” said Amy Jo Smith, DEG President and CEO. “This is an important milestone for the D2C Alliance as it moves forward with a strong base of support across platforms and services, device makers and content owners and distributors.”

The Maturing D2C Landscape

To provide more insights about this emerging ecosystem, the D2C Alliance is sponsoring a DEG Expo event slated for Thursday, February 25 titled The Maturing D2C Landscape. The virtual event features experts from across the industry speaking about the targeted services landscape and the role connected devices play in consumer experience. Speakers include Susan Agliata, Director of Business Development, OTT Partnerships, Samsung; Lucas Bertrand, CEO, Looper Insights; John Buffone, Executive Director, Industry Analyst – Connected Intelligence, The NPD Group; Andrea Downing, Co-President, PBS Distribution; Ben Maughan, VP New Ventures and Strategic Business Development, TiVo (Xperi); Josh Reader, President Distribution & Development, AMC Networks; and Kevin Westcott, Vice Chairman – National TMT Leader, Deloitte.

CONTACT: Marcy Magiera


Register for the DEG Expo: The Maturing D2C Landscape here. See the full agenda here.

To learn more about joining the D2C Alliance, please contact Shannon Gregory at


About DEG

DEG advocates and promotes entertainment platforms, products and distribution channels that support the movie, television, music, consumer electronics and IT industries. For more information and full list of members, please go to