Convene the industry to tackle difficult challenges and coordinate voluntary best practices and initiatives.
Advocate for the industry by presenting a common front to the commercial community.
Promote member channels through campaigns aimed at building awareness among consumers, as well as through industry-leading events.
The Committee set out to identify common challenges to consumer adoption of targeted services by commissioning a research survey from SmithGeiger. This action supports key goals of the Alliance, including collecting and sharing consumer data, understanding consumer motivation and behavior, and aligning on consumer messaging.
Working from the position that the connected TV (CTV) platform is the next frontier in the evolution of entertainment programming from linear to streaming, and that hardware experience is quickly growing to rival hardware innovation in importance to consumers, the committee is seeking insight into where users are engaging most to illuminate the challenges and opportunities for device makers and streamers.
DEG Charter members are invited to join the Steering Committee.
The D2CA Steering Committee sets the agenda for the subcommittees. (See roster of companies represented on the steering committee at left.)
Chairman, Direct-to-Consumer and International (Peacock)
DEG Regular and Associate level members are invited to participate on the Subcommittees and are encouraged to submit ideas for issues to be addressed.
For more information, or to join, please email Jean Levicki (Jean@degonline.org).