D2C Alliance
D2C Alliance | The Global Voice of a New Industry
As a working community within DEG – the leading nonprofit association for the digital media entertainment industry supported by leading media and technology companies – the D2C Alliance represents the global D2C industry and supports its members to help create a robust marketplace to lead the new era of content consumption.
D2C Alliance Mission
Convene the industry to tackle difficult challenges and coordinate voluntary best practices and initiatives.
Advocate for the industry by presenting a common front to the commercial community.
Promote member streaming services and TVOS platforms through initiatives aimed at engaging consumers.
The Evolving Behavior of Streaming Consumers
DEG research company members BB Media, a Fabric Company, Circana, and Futuresource Consulting collaborated on the multi-company paper The Evolving Behavior of Streaming Consumers. Here the companies examined the streaming landscape, subscriber behaviors, how viewers engage with content, and the role of FAST. They found that content continues to be a leader for subscription sign-ups and factors into whether or not to stay with a service. Subscribers are settling down to core services but will “hop” for specific content, and viewers consider FAST channels if they can’t find anything to watch on paid streaming service(s). Read the white paper here
The D2C Alliance has established Committees to set objectives and agendas
in the following areas:
DTC Targeted Services
The Committee’s focus is to identify common challenges to adoption of targeted (niche) services. To better understand consumer motivation and behaviors when engaging with these services the group has conducted research surveys and meets to address streaming growth drivers such as bundling, compelling offerings (unique features, functionality), ad tiers, DTC vs. partner driven distribution and consumer experience. The committee meets bimonthly.
Chima Ogbuokiri
SVP, Growth & Partner Marketing Strategy
AMC Networks
Bundle Tracker
The Bundle Tracker is a living document.
Please email Jean@degonline.org if you have updates
View the Google doc here
TV & Connected Devices
With the television experience continuing to grow in importance, versus hardware innovation, the committee remains focused on areas relevant to consumer expectations – search and discovery, ad innovation, and the overall user experience. The committee meets monthly.
Matt Durgin
VP, North America Content and Services
LG Electronics
The Targeted Services and TV & Connected Devices Committees hold three joint sessions each year to address matters relevant to both groups, twice online and the annual in-person NYC meeting in October.
Shoppable Video
DEG’s Shoppable Video committee brings together industry partners to identify roles and responsibilities of each in delivering a quality interactive shopping experience across content and advertising while creating a consistent user experience.
Evan Moore
SVP, Content Partnerships
NBCUniversal
SHOPPABLE VIDEO RESOURCES
From Inspiration to Transaction: The New Era of Shoppable Video Entertainment
AVOD Innovation Group
In 2022, the AVOD Innovation Group was formed as an informational (non-working) committee that gathers to hear insights from top executives in the rapidly expanding AVOD and FAST space. Recent topics addressed are measurement, metadata, advertiser streaming needs and problems they are looking to solve, and the growth of CTV inventory across the streaming formats. FAST to the Future: How to Thrive in Ad-supported Streaming and New Strategies in Streaming Monetization—How Traditional Media Is Turning FAST Into Big Business were panels conducted in-person at DEG events. The group meets three times a year and is open to all functions within DEG’s D2C member companies.
Join DEG’s D2C Alliance
DEG Charter members are invited to join the Steering Committee.
The D2CA Steering Committee sets the agenda for the subcommittees. (See roster of companies represented on the steering committee at left.)
CHAIR
Matt Strauss
Chairman
NBCUniversal Media Group
DEG Regular and Associate level members are invited to participate on the Subcommittees and are encouraged to submit ideas for issues to be addressed.
For more information, or to join, please email Jean Levicki (Jean@degonline.org).