David Zaslav’s Strategy Shift: Licensing Out Warners’ IP Treasure [The Hollywood Reporter]

David Zaslav’s Strategy Shift: Licensing Out Warners’ IP Treasure [The Hollywood Reporter]

BY ALEX WEPRIN

September 16, 2022 | Amazon was launching its own $500 million Lord of the Rings TV series, and it was in the market for a way to hook potential viewers of its fantasy epic. So, naturally, it called Warner Bros. Discovery, the owner of Amazon Prime Video’s competitor, HBO Max.

The Lord of the Rings and Hobbit films are controlled by Warner Bros. and had been locked up exclusively for streaming on HBO Max by the company’s previous owner. The trilogy, which generated nearly $3 billion in box office revenue and comprised some of the best known IP in the HBO Max film library, was now up for grabs, at least on a nonexclusive basis. Whereas before, WarnerMedia zealously guarded its films for HBO Max, now Warner Bros. Discovery is open about the fact that, well, they are, as CEO David Zaslav says, “open for business.”

Read more on The Hollywood Reporter.

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