20 Aug DEG Mid-Year Report: Consumer Spending on Digital Sales, Rentals Rises 54% in Q2 [MPN]
By Thomas K. Arnold
August 20, 2020 | As expected, the transactional home entertainment market posted significant consumer spending gains in the first half of 2020, fueled by stay-at-home orders and restaurant, bar and business closures that began in mid-March due to the COVID-19 pandemic.
Consumer spending on digital entertainment purchases and rentals during the second quarter shot up 54%, after rising 33% in the first quarter, according to numbers released Aug. 20 by DEG: The Digital Entertainment Group, a trade association for the home entertainment industry.
Consumers spent an estimated $2.98 billion on transactional entertainment in the first six months of this year, a third more than the $2.25 billion they spent in the first half of 2019.
Digital sales of movies, series and other filmed content was up 57% in the second quarter and 33% in the first half, while transactional streaming, in which consumers “rent” a program for a limited time, generally 48 hours, was up 50% in Q2 and 33% in the first six months of the year.
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