DEG TV & Connected Device Research Seeks to Understand Consumer Engagement With Smart TV OS Platforms

DEG TV & Connected Device Research Seeks to Understand Consumer Engagement With Smart TV OS Platforms

February 6, 2024 | In Q4 2023 members of DEG’s TV & Connected Devices committee commissioned a research project with member company ScreenEngine/ASI to better understand consumer engagement with Smart TV OS platforms. Surveying consumers who already use a Smart OS device, the study looked at how viewers are navigating the home screen and how they are finding and using content. It analyzed age groups considered heavier users to represent the most diverse opinions possible. Key highlights representing Device Ownership & Usage, Viewership Journey – Most Recent, Device Experience & Satisfaction, and Household Entertainment and Media Behaviors can be found here.