23 Jun DEG Welcomes Synamedia as a New Member: Meet Justin Caple, VP Sales & Accounts North America
“Our culture fosters a spirit of innovation and a customer-centric focus, which has led to the creation of many leading solutions that help service providers around the world to deliver, protect, and monetize video content in a hyper-connected world,” says Justin Caple (above).
June 23, 2021 | DEG welcomes Synamedia as a new member. Synamedia is trusted by over 200 video service providers to deliver, protect and monetize video content in an increasingly IP world. Synamedia’s flexible incremental architecture provides a rapid, friction-free way to add, build and deploy cloud-based video services. Its award-winning portfolio also includes intelligence-led anti-piracy, advanced advertising, business analytics, broadband, and video network solutions and services. Synamedia’s technology is in 320 million active devices and protects $70 billion in revenue annually.
DEG caught up with Justin Caple, the company’s Toronto-based VP Sales & Accounts North America to ask him about the company’s priorities.
DEG: What do you love about your job working with media and entertainment companies?
JC: I love that this industry is all about relationships and that foundations are built for long-term engagement, which allows for a deeper understanding of each client’s key directives and challenges. My clients are incredibly passionate about their work, and they embrace innovation. Not only is this contagious, but that passion drives opportunities for Synamedia to be inventive and to challenge technological or legacy process barriers in creative ways. These opportunities allow me to do what I enjoy most – working with clients to solve complex business challenges. I’m proud of the work we’re doing together, and I believe we’re making a difference in the industry.
DEG: How is the growth of streaming changing the piracy risk model for content owners?
JC: The growth of streaming platforms and changing release windows has led to an increase in piracy threats. Synamedia recommends that content owners consider increasing their anti-piracy efforts to protect streaming content to ensure services are only accessed by paying customers and to prevent pirates from easily redistributing content to competing pirate services.
According to a study by Parks Associates, the value of pirated video services is predicted to exceed $67 billion worldwide by 2023. Through our anti-piracy efforts, we’ve observed that pirates are taking advantage of Service Provider (SP) platform vulnerabilities and bypassing concurrency limits, which allows pirates to host their services using the compromised Service Provider’s (SP) infrastructure. The result is the SP paying for bandwidth and compute resources that the pirates are using for free. Additionally, these pirates sell ads to their subscribers, which reduces the SP’s advertising revenue.
DEG: What are the unique qualities of Synamedia that you most want DEG members who may not be familiar with your company to understand?
JC: Synamedia looks forward to a collaborative relationship with the DEG board in sharing our 30 years of experiences, learning from other members, and driving innovation together. We believe that our people are the key ingredient to our company’s success. By putting people first, bringing together the right talent and tools, there’s no limit to what we can achieve. Our culture fosters a spirit of innovation and a customer-centric focus, which has led to the creation of many leading solutions that help service providers around the world to deliver, protect, and monetize video content in a hyper-connected world. Our leading solutions include:
- cloud-based video architecture solutions,
- advertising solutions for managing, delivering, and measuring inventory across multiple screens and devices,
- video insights solutions for analyzing data across end-to-end solutions to provide viewing trends and audience segments for better campaigns, and
- detection and disruption solutions for streaming piracy and credentials sharing.
For more information, visit synamedia.com.