Disney Bans Netflix Ads as Streaming’s Marketing Wars Intensify [WSJ]

Disney Bans Netflix Ads as Streaming’s Marketing Wars Intensify [WSJ]

By Alexandra Bruell and Suzanne Vranica

October 4, 2019 | Walt Disney Co.is banning advertising from Netflix Inc.across its entertainment TV networks, according to people familiar with the situation, a sign that the marketing wars over streaming-video are escalating as media giants battle each other for subscribers.

Disney, whose properties include ABC and Freeform, earlier this year put out an edict to staffers that it wouldn’t accept ads from any rival streaming services, but later reversed course and found a compromise with nearly every company, the people familiar with the situation said. The exception was Netflix.

Read more on Wall Street Journal.

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