Disney moves film marketer Strauss to key post with new streaming service [LA Times]

Ricky Strauss will head Disney's streaming initiative.

Disney moves film marketer Strauss to key post with new streaming service [LA Times]

By Ryan Faughnder

June 28, 2018 | Walt Disney Co. is shuffling its executive ranks as it prepares to launch its streaming video service, a key initiative by the company to remain a dominant entertainment player in the digital age.

The Burbank-based studio on Thursday put its film marketing president, Ricky Strauss, in charge of content and marketing for its streaming initiative, which is expected to launch next year in a bid to compete with the growing field of online players.

Read more on LA Times.

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