EnTech Fest: Sony’s Keith LeGoy Enjoys Being ‘Switzerland’ of Content [Media Play News]

EnTech Fest: Sony’s Keith LeGoy Enjoys Being ‘Switzerland’ of Content [Media Play News]

BY STEPHANIE PRANGE

February 7, 2024 | While other studios launched streaming services at the prodding of Wall Street, Sony Pictures Entertainment opted out.

“We had a huge decision to make — to stream or not to stream,” said Keith LeGoy, chairman, worldwide distribution and networks, during a keynote Feb. 7 at EnTech Fest, presented by DEG: The Digital Entertainment Group in Los Angeles. “We zigged when everyone else zagged. And for a while, that felt like a pretty uncomfortable place to be.”

The feeling of being what pundits thought was “a dinosaur in a world of mammals” wouldn’t last, he predicted, as “we are going to find ourselves in a unique position, which is to be a sort of Switzerland of content.”

“We had iconic brands that were incredibly valuable to streaming,” he said, and staying out of the fray of branded streaming services was an advantage.

Read more on Media Play News.

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