Eric Doctorow: Search and Discovery and the Independent Film [Media Play News]

Eric Doctorow: Search and Discovery and the Independent Film [Media Play News]

By Eric Doctorow, Founder & CEO, Random Media
Guest Commentary

May 8, 2018 |  More than 40 years after the home video business was launched, distribution is becoming more and more centered around digital distribution. This is a good thing and a not-so-good-thing. Eric Doctorow founded Random Media.And it all has to do with the problem of “search” vs. “discovery”.

Think about it this way: Search is people looking for content, and discovery is content looking for people.

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