Even Cable TV Giants Know That Consumers Prefer Streaming — But They’ve Got a Plan for That [The Hollywood Reporter]

Even Cable TV Giants Know That Consumers Prefer Streaming — But They’ve Got a Plan for That [The Hollywood Reporter]

BY ALEX WEPRIN

April 23, 2024 | With cable TV service in a state of cord-cutting freefall, two of the biggest players in the space are leaning into a new strategy to try and stop the bleeding.

Comcast and Charter Communications are the two biggest pay TV companies in the U.S., and the two largest broadband providers. But with TV subscribers falling quarter by quarter and year by year, in the past week both have launched products to try and placate consumers grappling with the sticker shock of total cable packages, replete with sports channels and niche offerings.

Charter on Tuesday launched what it is calling Spectrum TV Stream, which will provide 90 streaming channels for $40 per month. A&E, AMC, CNN, Discovery, Disney Channel, Fox News, FX, Hallmark and HGTV are among the offerings. The streaming offering will be available to Spectrum internet customers.

The company also rolled out Spectrum Stream Latino, which will cost $25 per month and feature 45 Spanish-language channels.

Read more on The Hollywood Reporter.

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