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DEG’s NextUP | Marketing Analytics Symposium

February 21 @ 2:30 pm - 5:30 pm

This meeting will immediately follow the Entertainment Finance Conference, which is 11 a.m. to 2 p.m. on February 21.
For sponsorship opportunities for NextUP or the Entertainment Finance Conference, please email Andi@degonline.org.
For DEG Member registration, click here.
For additional information about DEG’s NextUP: Marketing Symposiumj or to inquire about non-member attendance, please email Shannon@degonline.org.

 

DEG’s NextUP: Marketing Analytics Symposium
will examine how successful brands, inside and outside of entertainment,
use data analytics for marketing insight and effectiveness.

 

Who Should Attend?

Theatrical and Home Entertainment Executives from Marketing/Brand and Franchise Management;
Marketing Research; Category Management/Analytics; Media Planning and Buying; Social Media Marketing; Creative Services.


Click here to see the full agenda.

LOOK WHO’S SPEAKING

 

 

NADIA HANEY –  VP Emerging Technology, Global Brand Marketing, Universal Pictures Home Entertainment,
and Chair, DEG Marketing Committee

 

 

 

 

Host & Moderator

 PETER HORST – Founder, CMO Inc.

Peter is a Fortune 500 CMO and innovation leader with 30 years of experience for market leaders such as Capital One, Hershey, General Mills, US WEST (CenturyLink), and TD Ameritrade.

 

 

 

JIM L. WAGNER – CMO, MGA Entertainment

Jim is a brand architect, known for transforming Mattel’s Hot Wheels brand from a miniature car brand into the “World’s Coolest Car Co.,” and launching MGA Entertainment phenomenon  L.O.L. Surprise!, a billion dollar franchise.

 

 

 

GREGG COLVIN – Founder & Partner, 1457 Investment Group

Gregg is an investor, entrepreneur and executive with a focus on digital media. Prior to 1457 Group, he was COO for Universal McCann, one of the world’s largest media agencies.

 

 

 

MARK BESSEN – Product & Technology, Senior Data Scientist, StoryFit

Mark, a former data scientist from Apple, provided research for The Bestseller Code (2016). He will share case studies that focus on his work of extracting narrative features like characters, themes, and style to target specific audience preferences.

 

 

 

ANDREW HOTZ – EVP, Worldwide Digital Marketing, Warner Bros. Pictures

Andrew, a veteran of Google prior to joining Warner Bros., will present as a case study on the studio’s highly successful digital campaign for ‘Crazy Rich Asians.’

 

 

REX BRIGGS – Founder & CEO, Marketing Evolution

Rex founded Marketing Evolution in 2000 and currently serves as the company’s CEO. He is known as a leading expert in media effectiveness measurement.

 

 

 

AMY JO SMITH – President & CEO, DEG

 

 

 

 

DEG members: Click here to RSVP

For additional information or to inquire about non-member attendance, please email Shannon@degonline.org.

Details

Date:
February 21
Time:
2:30 pm - 5:30 pm
Event Category:

Organizer

DEG
Phone:
424.248.3809
Website:
www.degonline.com

Venue

Luxe Sunset Boulevard Hotel
11461 Sunset Blvd.
Los Angeles, CA 90049
+ Google Map
Phone:
310.476.6571
Website:
http://www.luxehotels.com/sunset