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Let’s DEW Lunch: Psychology of the Subscriber – Part 3 Churn
October 19 @ 12:00 pm - 1:30 pm
Join Colin Dixon, Founder and Chief Analyst at nScreenMedia as he discusses the Psychology of the Subscriber and how it impacts retention with:
Bhavesh Vaghela – CEO, Singula Decisions
Jennifer Whittaker – Qualitative Researcher and Director, QualiProjects
Katharina Wittgens – Business Psychologist and Researcher
SVOD brands are avoiding customer engagement in an attempt to minimize churn; however this behavior is perceived as a lack of effort by subscribers, triggering feelings of rejection and ultimately leading to even more churn. These findings, from a new ground-breaking study by Singula Decisions and QualiProjects, highlights how both brands and subscribers struggle with ending their relationship. And is ruining a brands chance to retain customers long-term.