06 Nov Family Video Launches Promo to #SaveTheVideoStore [Media Play News]
BY STEPHANIE PRANGE
November 5, 2020 | As it struggles during the pandemic, Family Video, the last major video store chain, is launching a promotional campaign called #SaveTheVideoStore to drum up consumer support.
With the help of studios and Hollywood talent such as Clerks director Kevin Smith, Family Video is bowing the campaign to celebrate physical media and generate nostalgia for the video store.
“Our plan with this campaign is to not hide from the stark reality that our business has been affected by streaming, COVID and just about everything else this year,” said senior brand manager Derek Dye.
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