For Streamers, the Great Unbundling Was Too Good to Be True [Bloomberg]

For Streamers, the Great Unbundling Was Too Good to Be True [Bloomberg]

By Tara Lachapelle

November 13, 2019 | One major consequence of the streaming wars is that they’ve caused a new kind of consumer frustration. It feels like everything is becoming segregated across various services with their own individual paywalls. That requires knowing which TV programs and movies reside where, having to toggle among those different apps — which isn’t as smooth as simply channel-surfing — and managing multiple monthly subscriptions. Sign up for enough of them, and it can easily add up to the cost of good old cable, especially given that a strong internet connection is a necessary component.

It’s a situation that’s unsustainable, and already the media and cable giants seem to be eyeing the reintroduction of bundles to make things easier on consumers (and to make their subscriptions stickier).

Read more on Bloomberg.

Related articles:
One Fee for Netflix, Amazon and Hulu? Digital TV Re-Bundling Gains Momentum [The Hollywood Reporter]
Amazon Channels Changes Tack, as Apple Joins Market [The Information]