Gen Z Spends Half its Waking Hours on Screen Time. Here’s the Good and Bad News for Hollywood [LA Times]

Gen Z Spends Half its Waking Hours on Screen Time. Here’s the Good and Bad News for Hollywood [LA Times]

 

By Ryan Faughnder

April 12, 2022 | Hollywood is obsessed with youth. That doesn’t mean the entertainment industry “gets” Gen Z.

Efforts to reach young audiences can take studios into disastrous Quibi-ish detours, echoing that “30 Rock” meme of Steve Buscemi carrying a skateboard and saying, “How do you do, fellow kids?”

AT&T had a vague and ultimately ill-conceived notion to use WarnerMedia content to keep the youngins glued to the Dallas company’s mobile phone service. AT&T’s failed foray into entertainment officially ended last week when it spun off WarnerMedia — home of Warner Bros., HBO and CNN — to merge with David Zaslav’s Discovery Inc. in a $43-billion deal.

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