04 Jun HBO Max’s Andy Forssell Says Ad-Supported Streaming Could Help Push TV Universe Past 100 Million Homes [Next|TV]
By Mike Farrell
June 3, 2021 | With the ad-supported version of its HBO Max product only a few days old, HBO Max executive VP and general manager Andy Forssell told an industry audience that the product and others like it could open up a whole new market for streaming, and eventually help to push the TV universe past 100 million homes.
WarnerMedia launched its ad-supported version of HBO Max on June 2, priced at $9.99 per month and geared toward more cost-conscious consumers. At the Barclays virtual Future of Media conference Thursday, Forssell said that the potential for ad-supported streaming is huge.
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