HBO Max’s Andy Forssell Says Ad-Supported Streaming Could Help Push TV Universe Past 100 Million Homes [Next|TV]

HBO Max’s Andy Forssell Says Ad-Supported Streaming Could Help Push TV Universe Past 100 Million Homes [Next|TV]

By Mike Farrell

June 3, 2021 | With the ad-supported version of its HBO Max product only a few days old, HBO Max executive VP and general manager Andy Forssell told an industry audience that the product and others like it could open up a whole new market for streaming, and eventually help to push the TV universe past 100 million homes.

WarnerMedia launched its ad-supported version of HBO Max on June 2, priced at $9.99 per month and geared toward more cost-conscious consumers.  At the Barclays virtual Future of Media conference Thursday, Forssell said that the potential for ad-supported streaming is huge.

Read more on Next|TV.

Related Articles:
HBO Max Year One: WarnerMedia Direct-To-Consumer Chief Andy Forssell On Finding Streaming Mojo, Warner Bros Day-And-Date Takeaways, AVOD Plan & More – Q&A [Deadline]