28 Jun Hollywood is Disguising the Results of Its TV Shows and Movies [Bloomberg]
June 27, 2021 | Nielsen announced “Jupiter’s Legacy” had been one of the most popular Netflix shows in the U.S. for the first couple weeks after its debut. If the show was so popular, why was Netflix canceling it?
We can all speculate. Viewership fell off after the first two weeks. Nielsen only measures the U.S., while most of Netflix’s customers live abroad. Nielsen only measures time spent viewing, not any of the other metrics Netflix considers. But we don’t know for sure. Only Netflix knows just how popular its show are.
And therein lies one of the most confounding dilemmas of modern media. We are entering a world where it is getting harder and harder to determine what is popular, and what is not.
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