How fast do you cancel streaming services? It’s a problem [LA Times]

How fast do you cancel streaming services? It’s a problem [LA Times]

By Ryan Faughnder

January 19, 2021 | Say you sign up for HBO Max to watch “The Flight Attendant” (pictured above). The eight-episode season concludes, and you browse for your next binge-viewing fix. Maybe you turn on “Wonder Woman 1984″ or rewatch “The Sopranos.” How long before you go to your Apple device’s subscriptions tab and drop the $15-a-month app?

That’s the issue facing media and entertainment companies as the battle for streaming audiences settles into a new phase. Known in the industry as “churn,” it is a growing headache in the streaming wars, according to a new report released Monday night by professional services giant Deloitte.

Read more on LA Times. 

Read the Deloitte report.