28 Jun How Netflix Learned to Stop Worrying and Love YouTube [Bloomberg]
Dave Chappelle is one of the stars Netflix has begun promoting on YouTube.
By Lucas Shaw
June 28, 2020 | Netflix Chief Executive Officer Reed Hastings has long portrayed YouTube as his company’s biggest competitor. It is the only online video service in the world that people spend more time using every day than Netflix. Hastings’s fear of YouTube filtered throughout the streaming giant, which has limited the number of videos posted to YouTube for some shows. Why give away viewing time to a competing platform? In January of last year, he noted that Netflix viewing and signups spiked when YouTube went down.
Yet the company has reversed its position over the past few years, reflecting a fundamental shift in strategy and corporate identity.
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