30 Jun How the Video Industry Went OTT Gradually… Then Suddenly [Next|TV]
By Alan Wolk
June 30, 2020 | For the better part of the last decade we have been hearing about how massive change was imminent in the television industry. This included everything from claims that a “massive wave of cord cutting” would soon kill off the pay TV industry, along with more mundane predictions like the rise of Netflix-like TV Everywhere apps from MVPDs and the expansion of addressable TV advertising.
And while the TV industry has been changing, those shifts have largely been incremental, which is notable in that the actual technology to enable serious changes has existed for many years now.
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