How Warner Bros. Uses a Video Game to Fuel Interest in Its Movies [Variety]

How Warner Bros. Uses a Video Game to Fuel Interest in Its Movies [Variety]

By Brian Crecente

December 21, 2018 | When “Aquaman” hits theaters Friday it will do so riding a wave of publicity from an unusual place: the massively popular lo-fi, Lego-like game-creation platform “Roblox.”

With more than 80 million monthly active users, “Roblox” popularity as both a place to create and play games is well established. But it wasn’t until earlier this year, that Warner Bros. discovered just how powerful a tool it can be for igniting interest in its movies.

Read more on Variety.