IMDb Scraps Freedive Name, Will Triple ‘IMDb TV’ Free Streaming Lineup [Variety]

IMDb Scraps Freedive Name, Will Triple ‘IMDb TV’ Free Streaming Lineup [Variety]

By Todd Spangler

June 17, 2019 | IMDb has dumped Freedive as the name for the service it launched in January — rebranding it as “IMDb TV” (somewhat confusingly, as it includes movies as well). Over the next few months, IMDb will add “thousands” of new titles to IMDb TV, which it claims will triple the number of movies and TV shows available to watch for free for users in the U.S.

IMDb’s expanded ad-supported VOD lineup comes through new deals with studios including Warner Bros., Sony Pictures Entertainment and MGM. New titles to become available July 1 on IMDb TV include Lionsgate’s “La La Land” — the first time it will become available on an ad-supported streaming service.

Read more on Variety.

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