29 Sep In Streaming, Original Films And Series Alone Aren’t The Draws They Once Were, Survey Finds [Deadline]
BY DADE HAYES
September 29, 2022 | In the decade since Netflix upended the entertainment business by releasing House of Cards, calling-card originals have gone from subscriber catnip to a ubiquitous feature easily taken for granted. Streaming’s dominant players in the years to come will be the companies capable of expanding beyond fresh film and TV fare and into sports, video games, news and audio.
That’s one of the key takeaways from a new survey titled “What Will They Pay For? The Mind of The Modern Subscriber” (read it here) from the consumer insights division of Publisher’s Clearing House. The 69-year-old direct marketing firm known for its sweepstakes and oversized checks polled 15,000 Americans and teamed with TV industry veteran Evan Shapiro to analyze the results.
Read more on Deadline.