14 Jun ‘In the Heights’ Box Office Bust: Why It’s Not HBO Max’s Fault and 5 Other Takeaways [WrapPro]
By Jeremy Fuster
June 14, 2021 |There was a lot of hope from theater owners and industry observers that Warner Bros.’ “In the Heights” would help maintain, or even grow, the recent box office momentum. Instead, the film opened to just $11.4 million and lost what was expected to be an easy No. 1 launch to the third weekend of Paramount’s “A Quiet Place — Part II.” .
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