Jim Wuthrich: Lifting and Shifting from the Disc Into the Digital Stream [Media Play News]

Jim Wuthrich: Lifting and Shifting from the Disc Into the Digital Stream [Media Play News]

(Above) Jim Wuthrich

 

By Jim Wuthrich

March 18, 2022 | “Put it on a Disc.” That was the name of our relay team that back in August 1995 ran the 200 miles from Mount Hood to the Oregon coast over a 24-hour period.

I didn’t have a clue how that phrase would come to dominate my career.

The startup company I was working for at the time in Portland, Creative Media, was my introduction to DVD as it pivoted from the early computer multimedia era of CD-ROM.  One of our first DVD products was the Blockbuster Guide to Movies and Video, recently ported from CD-ROM to the higher capacity DVD.

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