Katzenberg’s Quibi Faces Quandary: Meeting Ambitious Content Goal [The Information]

Katzenberg’s Quibi Faces Quandary: Meeting Ambitious Content Goal [The Information]

By Beejoli Shah

January 14, 2019 | With his new mobile video startup Quibi, veteran Hollywood executive Jeffrey Katzenberg is trying to turn short videos for mobile phones into can’t-miss programming. He has promised to stack Quibi with 5,000 10-minute episodes of various movies or TV shows within its first year of launch. But at a time when there’s no shortage of deep-pocketed buyers hungry for content, whether Quibi can get enough quality content is a big question.

Read more on The Information.

Related Articles:
Inside Katzenberg’s plan to spend up to $1b Quibi content [Digiday]