14 Jan Katzenberg’s Quibi Faces Quandary: Meeting Ambitious Content Goal [The Information]
By Beejoli Shah
January 14, 2019 | With his new mobile video startup Quibi, veteran Hollywood executive Jeffrey Katzenberg is trying to turn short videos for mobile phones into can’t-miss programming. He has promised to stack Quibi with 5,000 10-minute episodes of various movies or TV shows within its first year of launch. But at a time when there’s no shortage of deep-pocketed buyers hungry for content, whether Quibi can get enough quality content is a big question.
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